PharmD Live respects the privacy of individuals who visit our website, communicate with us, schedule a consultation, or receive services through arrangements in which PharmD Live participates. This Privacy & HIPAA Notice (the “Notice”) explains how PharmD Live may collect, use, disclose, protect, and retain personal information in those contexts.
This Notice addresses general website, business-contact, and service-related privacy practices. It also explains PharmD Live’s approach to protected health information (“PHI”) when the Health Insurance Portability and Accountability Act of 1996, as amended (“HIPAA”), applies. HIPAA applies only in particular circumstances, including where PharmD Live acts as a covered entity, business associate, or subcontractor under an applicable healthcare arrangement.[1]
PharmD Live’s public contact form is not a secure channel for PHI. Healthcare organizations, authorized users, and individuals should use only the secure channels identified for the applicable care or service arrangement.
1. Scope
This Notice applies to personal information PharmD Live collects through pharmdlive.com, website forms, business communications, consultations, events, and services that link or refer to this Notice (collectively, the “Services”). It also applies to offline interactions for which we make this Notice available.
This Notice does not apply to third-party websites, platforms, applications, or services that PharmD Live does not own or control, even if the Services link to them. Those third parties are responsible for their own privacy practices.
2. Information we collect
The categories of personal information we collect depend on how you interact with PharmD Live and the services involved. We may collect the following categories of information.
| Category | Examples |
|---|---|
| Professional and contact information | Name, work email address, telephone number, organization, job title, business address, and professional credentials. |
| Inquiry and communication information | Information provided in contact forms, consultation requests, event registration, surveys, feedback, support requests, emails, calls, and other communications. |
| Service and business-relationship information | Information needed to evaluate, establish, administer, support, or document a service engagement or business relationship. |
| Authorized-user and security information | User or organization identifiers, role, credentials, authentication records, access logs, and security-related information when access to an authorized service is available. |
| Device and website activity information | IP address, browser and device information, operating system, approximate location derived from IP address, referring and exit pages, pages viewed, interaction data, cookie identifiers, and diagnostic logs. |
| PHI, where applicable | Individually identifiable health information that PharmD Live receives, creates, maintains, or transmits in an authorized healthcare arrangement. |
We may collect information directly from you, from your organization or healthcare provider, from authorized users, from publicly available and professional sources, from our affiliates and service providers, and automatically when you use the Services.
3. How we use information
PharmD Live may use personal information to respond to inquiries; schedule and administer consultations; provide, support, secure, and improve Services; authenticate users; manage business relationships; conduct analytics and quality assurance; communicate with you; comply with legal, regulatory, contractual, and audit requirements; and protect the rights, safety, property, and security of PharmD Live, our clients, users, and others.
PharmD Live may send informational, educational, event-related, and business-development communications where permitted by law. You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us as described in Section 12. We may continue to send non-promotional messages, including requested responses, service notices, security alerts, and communications about an existing relationship.
We may aggregate, anonymize, or de-identify information and use it for lawful purposes, including to evaluate trends, measure and improve Services, conduct internal analysis, and support business planning. Where PHI is de-identified, PharmD Live will do so only as permitted by HIPAA, applicable law, and the applicable service agreement.
4. How we disclose information
PharmD Live may disclose personal information as reasonably necessary for the purposes described in this Notice and consistent with applicable law. We may disclose information to service providers that help us operate, host, secure, support, analyze, maintain, or improve the Services; healthcare organizations, clinicians, and authorized partners involved in an applicable service arrangement; professional advisers and insurers; affiliates; government authorities, regulators, courts, and law-enforcement agencies when required or permitted by law; and parties involved in a corporate transaction, such as a financing, merger, acquisition, reorganization, or sale of assets.
We may also disclose information with your direction or consent, or where we reasonably believe disclosure is necessary to protect the rights, safety, property, security, or integrity of PharmD Live, our clients, users, or others.
PharmD Live does not sell PHI. PharmD Live does not sell or share personal information as those terms are defined by applicable U.S. state privacy laws. PharmD Live will not use or disclose PHI for marketing or sale purposes when HIPAA requires an individual’s authorization unless we obtain that authorization or another lawful basis applies.
5. PHI and healthcare arrangements
PHI is individually identifiable health information relating to an individual’s past, present, or future physical or mental health or condition, provision of healthcare, or payment for healthcare when the information is created, received, maintained, or transmitted by a HIPAA-regulated entity.[1]
PharmD Live may process PHI on behalf of a healthcare provider, health plan, or other HIPAA-covered organization. In that role, PharmD Live may act as a business associate or subcontractor. Our use and disclosure of PHI in those arrangements are governed by HIPAA, the applicable business associate agreement or other governing agreement, and the instructions of the responsible healthcare organization.[1]
Where PharmD Live processes PHI on behalf of a healthcare organization, PharmD Live uses or discloses PHI only as permitted by the applicable agreement, HIPAA, and other applicable law. PharmD Live applies the HIPAA minimum-necessary standard where it applies and limits access to PHI to authorized personnel and service providers with a legitimate need to know.
The healthcare organization responsible for an individual’s care generally remains responsible for providing its HIPAA Notice of Privacy Practices, administering patient authorizations, and responding to individual HIPAA rights requests. Individuals seeking access to or amendment of PHI, an accounting of certain disclosures, restrictions, confidential communications, or other HIPAA rights should contact the healthcare provider, health plan, or other covered entity identified in that organization’s Notice of Privacy Practices.[1]
7. Data retention
PharmD Live retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Notice, provide the Services, maintain appropriate business and security records, resolve disputes, enforce agreements, and satisfy legal, regulatory, contractual, audit, insurance, tax, and records-retention obligations. When information is no longer required, PharmD Live will delete, de-identify, aggregate, or securely dispose of it in accordance with applicable law and our retention practices.
Retention periods vary according to the type and sensitivity of the information, the purpose of processing, applicable legal requirements, and the context of the relationship. Information may remain in backup or disaster-recovery systems until deleted or overwritten under ordinary retention cycles, subject to appropriate safeguards. PHI is retained and disposed of in accordance with applicable law and the applicable healthcare arrangement.
8. Security
PharmD Live maintains administrative, technical, physical, and organizational safeguards designed to protect personal information and PHI against unauthorized access, use, alteration, loss, or disclosure. Our safeguards are designed to include access controls, authentication measures, workforce training, vendor management, security monitoring, and incident-response processes appropriate to the nature of the information and Services involved.
No method of transmission over the internet or method of electronic storage is completely secure. We therefore cannot guarantee absolute security. Please use approved secure channels for sensitive information and notify us promptly if you believe your information or a PharmD Live account has been compromised.
9. Your privacy rights and choices
Depending on your location, the nature of the information, and applicable law, you may have rights to request access to, correction of, deletion of, portability of, or information about our processing of certain personal information. You may also have the right to opt out of targeted advertising, certain profiling, or the sale or sharing of personal information where those rights apply.
HIPAA-regulated PHI and certain other information may be exempt from some state consumer privacy laws. Where HIPAA applies, individuals may have rights to inspect and obtain copies of PHI, request amendment, request certain restrictions, request confidential communications, receive an accounting of certain disclosures, obtain a Notice of Privacy Practices, and file a complaint. Those rights are generally administered by the responsible covered entity.[1]
To make a request regarding personal information, email privacy@pharmdlive.com with the subject line “Privacy Rights Request,” call (202) 765-1429, or write to PharmD Live at the address in Section 12. Please provide sufficient information for us to verify your identity and evaluate your request. We will respond within the period required by applicable law. If we deny a request in whole or in part, we will explain the basis for our decision and provide appeal instructions where applicable.
To appeal a decision on a privacy-rights request, email privacy@pharmdlive.com with the subject line “Privacy Rights Request Appeal” and include the prior request reference number, if available. We will review and respond to the appeal within the period required by applicable law.
We will not unlawfully discriminate or retaliate against you for exercising applicable privacy rights. California residents may have rights to know, correct, delete, limit certain uses or disclosures of sensitive personal information, and opt out of the sale or sharing of personal information, subject to applicable exceptions.[2]
10. Children’s privacy
The public website is intended for business, professional, healthcare-organization, and adult audiences and is not directed to children under 13. PharmD Live does not knowingly collect personal information from children under 13 through the public website without appropriate consent or another lawful basis. If you believe a child has provided personal information through the public website without appropriate authorization, please contact us.
Certain PharmD Live Services may be used by or on behalf of minor patients under the direction of a parent, guardian, healthcare provider, or healthcare organization. Information processed in that context is handled in accordance with the applicable healthcare arrangement, HIPAA where applicable, and other applicable law.
11. Third-party links and services
The Services may include links to third-party websites, applications, scheduling tools, social-media platforms, or other resources. PharmD Live does not control and is not responsible for the privacy or security practices of those third parties. Your use of and interactions with third-party services are governed by their terms and privacy notices.
12. Changes and contact information
PharmD Live may update this Notice from time to time to reflect changes in our Services, technology, legal requirements, or privacy practices. We will post the updated Notice on our website and update the effective date. If a change is material, we will provide additional notice where required by law.
For questions about this Notice, our privacy practices, privacy choices, accessibility of privacy information, or the appropriate secure method for communicating sensitive information, contact:
PharmD LiveAttn: Privacy Officer
1629 K St NW, Suite 300
Washington, DC 20006
Email: compliance@pharmdlive.com
Phone: (202) 765-1429
Website: pharmdlive.com/contact-us
If you believe a HIPAA-covered entity or business associate has violated HIPAA, you may also file a complaint with the U.S. Department of Health and Human Services